One of the barriers to Social Media investment is the insufficient metrics to measure the impact. That said, I have compiled a quick list of ROI metrics for Social Media. Use them in your campaigns or use them to convince management to make that resource marketing investment.
- Uniques
- Page Views
- Comments and Trackbacks
- Group creation
- Time spend on site
- Bounce Rate (the percentage of initial visitors to a site who "bounce" away to a different site)
- Active members
- Connections
- Completed profiles
- Friends/Fans
- Links
- Diggs
- ReTweets
- Return visits
- Applications/Widget installs
Take a look at the above metrics. Does your sales correlate with the metric data? Keeping track of the data will give you an idea of whats working and whats not working in your Social Media strategy.
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