Friday, November 13, 2009

Google Analytics

I came across a neat Google Analytics widget app called "Polaris" (see screen shots below). Its cross platform and sits on your desktop. Easy install with the free version giving you access to one profile. If you have multiple profiles, you need to pay $15/year which is cheap if you have more than one website or blog. Just for the convenience alone, its worth installing. Check out the features:

  • Overview of total visits, pageviews and other useful metrics.
  • Switch between different date ranges.
  • The visits reports gives you a day by day view on a nice chart.
  • 8 different report modes.
  • Google Maps report capability.
  • Referring sites report provides a list with the top 25 referring sites.
  • Which pages perform best with the top content report.
  • Keywords report shows you which keywords are used mostly on organic searches.
  • If you have one or more goals defined, this reports shows you a quick overview on how they are performing.

It literally takes about 5 minutes to install. This is a perfect example of how a simple little desktop widget comes in handy when your boss is on the phone asking you for quick metric data.

1 comment:

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