Because its a great business networking platform for self-promotion, branding, advertising and multimedia interaction. Why? Why spend the money and time? Below are a few basic reasons:
1. 70 million active users (potential customers!)
2. Facebook is the 6th most-trafficked website in the world (worldwide customer access!)
3. Facebook is the 2nd most-trafficked social media site in the world (MySpace is #1)
4. Over 55,000 regional, work-related, collegiate, and high school networks
5. More than half of Facebook users are outside of college (means they have disposable income!)
6. The fastest growing demographic is those 25 years old and older
The demographics are almost limitless for all different products and services. Just a simple Facebook fan page will work. A fan page is an official page for a brand on Facebook. A Facebook page is created and other users can become fans of the page. Put a linkback to your website and its yet another way to increase traffic.