Tuesday, April 19, 2011

10 Tips for Landing Page Optimization

  1. Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Page should take no more than 7.5 seconds to load. I would avoid Flash as it adds to load time.
  2. Make it obvious which button to click to complete an action.
  3. Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
  4. Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
  5. Make sure your images are catchy, contextual, and load FAST. Optimize your images! Descriptive image file names, ALT tags, file size, Anchor text.
  6. Privacy policy and sitemap at the bottom.....and put some "testimonials" or endorsements on the page if you have room. 
  7. Check keyword usage. DO NOT spam keywords.
  8. Remove all possible distractions. Your design layout should be very clean, crisp, and clear. Get creative. No stupid redirects. Use a single dominate image or photo.
  9. If you use WordPress and have no experience in optimization, just add a WordPress optimization plug-in.
  10. Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll "below the fold."

1 comment:

  1. Great tips on landing page optimization. I read it carefully and felt that you shared very important tips with us. Thank You JACK! You posted useful information.
    improve customer experience

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