Thursday, April 14, 2011

Las Vegas Social Media Review Revisit

After numerous requests, I decided to revisit and update my original "Las Vegas Hotel/Casino Social Media Review" from March 25, 2009. There were many changes in the last few years in the social media marketing side of the industry. Many more Las Vegas Hotels and Casino's have jumped on the bandwagon and even "pushed" it to the "next" level. I also received a lot of requests from "Clubs" to be a part of this update. The club side of this review is equally important in that most Las Vegas "clubs" are either owned or operated separately from the host Hotel/Casino. Some Hotels, Casinos & Clubs are not fully up to speed with the new online marketing techniques. I will be looking, in no particular order, at the following social media marketing practices:

  • Facebook company pages.
  • Blogs + update frequency. How many comments? Comments show some level of engagement. Trackbacks, Pageviews.
  • Website. I would like to track "traffic" but I'm only interested in sales. Traffic can be misleading. As they say "Traffic is for truckers and sales are for satisfaction"
  • Twitter efforts and participation. Tweet & retweet update frequency and # of friends or followers. If you only have 15 followers, but all of them take action, is that a better metric than having 150,000 followers and 200 take action? 
  • LinkedIn company pages.
  • Location "aware" participation i.e., foursquare, Google Places, etc.
  • Mobile phone participation (Android + Apple apps, online room rate coupons, Groupon, etc.).
  • Sell thru techniques using Social Media (Facebook, Twitter, Groupon).
  • Social Media sentiment. I may use this’s difficult to fully quantify. The only way to track sentiment, which I see as important in determining the effect of the message is sales, leads, and members (some sort of email sign-up). But in the end, who cares if we're devoted and passionate about the message?
  • Participation in SXSW in some shape or form?

I will be contacting hotels, casino's, and nightclubs in the next 1-3 weeks. Since there are many of them in Las Vegas these days, I will ONLY review the ones that wish to be reviewed. If you respond back and do not wish to be reviewed, I will leave you out. If you DONT respond back at all, then I will take it you’re not interested and leave you out as well. I will probably contact the hotel, nightclubs, & casino's via their PR, Twitter, or contact email. I live in the SF Bay Area (Silicon Valley) so I cannot meet face-to-face (unless you fly me down). Most interviews will be done via phone, and email.

Putting together a comprehensive review like this will take time. I will post a huge spreadsheet with grades for each business. I would also like to throw in social media graphs, twitter freq graphs, website stats, etc. Anyone can reach out to me via email or

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