Think niche Tweeters. Go for the long tail Twitter strategy. These below average niche tweeters give you more of a chance to get "retweeted" and follow you back. It takes between 3-4 retweets to get this momentum up to a "tipping point". The problem with following MASS twitter power players & celebrities with such a huge following is that they will probably not follow you back, thus never retweeting your message. This is good whether your promoting something, selling, branding or reputation management.
Another good "best practice" is to unfollow the people that don't follow you. Pretty simple. Get rid of the deadweight. Its a< 1% chance they will actually read and retweet messages. Do this twice a month.
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