Saturday, October 10, 2009
"Buy a Good Blender, Save Your Life"
The problem I had with this article was the subject title. The subject title was "plant-base diets" = BORING. If your going to catch and bring in the "eyeballs" online, you need to grab (online marketing 101) the reader by the balls and reel them in (this is also true with search engine optimization). If I were searching for ways to lower my cholesterol, I want an article to jump out at me. "Plant-based diet" doesn't do it. I need something NOW. Something urgent. I need an article title that is catchy, curious, creative to lure me in. The click conversion result could be quadrupled compared with a boring, generic title. I ended up emailing the author of the article 4 weeks ago and gave him my input. Great article! Boring title. We went back and forth and eventually he changed it to "Buy a Good Blender, Save Your Life" and guess what? The article views went up ten-fold. He thanked me as his payment for the article is based on monthly views/clicks. A simple change to an article or blog title can mean a difference between 10 veiws and 100 views.