Tuesday, August 19, 2008
Las Vegas Hotel/Casino Social Media Review Primer
I'm finally putting together my Las Vegas Hotel/Casino social media review. In this review I will contact 5-10 Hotel/Casino's in Las Vegas and ask them the following questions:
Do they have a Social Media Strategy & how responsive is their PR communications with Bloggers?
What Social Media tools are these companies using? i.e., Tweeter? Podcasts? Video? Advertising on social media sites?
Which Social Media sites are they using to promote their Brand?
How do they measure success?
I will take the first five (5) companies to respond back to me. I will contact them (PR department) first by email, then if they don't respond, by phone. Scoring will be based on the A,B,C,D,F grading system. I'm curious to see if this industry fully embraces the web/PR 2.0 environment. Hang tight people, the review is coming!