Thursday, June 5, 2008

This Week's Traffic Tip

Optimize Your meta tags!

Meta keywords tag: it should contain your primary keyword and its common misspellings and synonyms for spiders/web crawlers to pick up. You can have approximately 800 characters in this tag (including spaces). If a term is competitive, it is going to need to occur in your page copy and/or inbound link text for you to rank your page well. An example of a competitive term is "shopping". The meta keywords tag is typically used to highlight a couple of the main keyword phrases on which the page is focused. The meta description tag should be a few sentences of text that uses various versions of your keywords and describes the purpose of the given page.

Meta tags is a very small part of the overall website optimization strategy to bring in traffic. What's important here is that creating meta tags is easy and FAST. Just one piece of the overall puzzle. In the end, write your content for human consumption. If you write exclusively for search engines, the pages will read poorly and nobody will want to look at them.

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