Can You Increase Traffic Without SEO ?

Yes, but it takes a lot of creativity, ingenuity and content creation.

First off, create a constant flow of good, quality content. Update your website content everyday. Include links to outside sources and use high quality graphics (.png). New revolving content is KEY. Content is king. New content updated daily will catch the search engine's attention. You must do one thing: provide a daily flow of content.

More traffic without SEO tips also include:

• Search for an aggregator within your vertical and see if they will pick up your content. Contact the editor. Get a conversation going through email. If your selling something (retail), try and get a coupon aggregator to pick you up.

• Make sure you have an RSS feed subscription. Make it easy for visitors to get your daily updates.

• If your using a WordPress (publishing platform) site, download and install a SEO plugin at the WordPress Plugin Directory. Let the plugin do all the work. You don't need to know a damn thing about SEO to install one of these plugins. This is easy and will help get you that low hanging traffic fruit. Good WordPress SEO plugins include: Meta SEO Pack, SEO Ultimate, SEO Tools, Platinum SEO Pack.

• Get users to comment and engage in some sort of discussion on your site. This generates more content and more search engine juice. If your starting out and don't have any users, create numerous dummy email accounts and post comments thru these accounts. Make sure you add/post a DIGG, Reddit, Gbuzz, StumbleUpon, Delicious, and Tweet your website and every content post.

• Submitted a site map to Google Webmaster Tools.

• Pay for online ads (Google, Facebook). This is good if your selling a product, but bad if your just promoting a content site that isn't selling anything but click-through ads. SPAM tends to gravitate towards paid online ads promoting content while trying to get paid through google ads or banner advertisement clicks so be careful. Go with PPC (if your budget permits) if you have an actual product or service to sell.

10 Tips for Landing Page Optimization

1. Make sure the landing page loads FAST, otherwise your Google quality score goes in the tank. Page should take no more than 7.5 seconds to load. I would avoid Flash as it adds to load time.
2. Make it obvious which button to click to complete an action.
3. Make sure there is white space. This improves the user experience and makes your call to action stand out. Your call to action button (link) should be 20% larger than your logo. Place button at top of page (left). Web readers tend to track through content in a rough F-shaped pattern. So format important images flush left. Display the secondary action below the primary action.
4. Catchy headline (create a powerful hook) and few exit navigation options. Keep it simple.
5. Make sure your images are catchy, contextual, and load FAST. Optimize your images! Descriptive image file names, ALT tags, file size, Anchor text.
6. Privacy policy and sitemap at the bottom.....and put some "testimonials" or endorsements on the page if you have room. 
7. Check keyword usage. DO NOT spam keywords.
8. Remove all possible distractions. Your design layout should be very clean, crisp, and clear. Get creative. No stupid redirects. Use a single dominate image or photo.
9. If you use WordPress and have no experience in optimization, just add a WordPress optimization plug-in.
10. Concentrate on the upper 300 pixels of the page. Half of your visitors will not scroll "below the fold."

7 Product Launch Essentials for Start-Ups

If your a start-up, small business, or a one-man show, you may not have an enormous budget to launch a product like say Microsoft or Apple. Never spend more than what you can afford to lose or gain a new customer. Below are 7 essentials for a successful product launch with limited budget.

1. Social Media. Set up a refresh of your Facebook page, send out product launch tweets (schedule tweets 24 hours a day), create a LinkedIn group, create a webinar (webinars are huge right now, and they are the easiest way to connect with your audience). If your in retail, use Groupon. If you have a physical location your customers frequent, utilize geolocation tools like Foursquare or Gowalla.
2. Website refresh. Create new product-specific landing pages, feature photos (.png's), blog content, online collateral. Adjust and enhance your website meta tags/keywords to reflect new product information.
3. Review copies. Reach out to influential bloggers +online publications. Send them copies 1-2 weeks before launch with an embargo date. Make sure you have some type of "blogger relations" program at least 6 months before launch. Relationship building with bloggers is key. Get to know them, comment on their blogs, reach out to them and introduce yourself.
4. PPC campaign. Stick to one advertising platform like Google Ads, Amazon, or Facebook ads.
5. E-mail marketing. Consider offering a pre-order for your new product, exclusive only to e-mail recipients. Or, offer a sneak peek at the new product before it’s released to the public.
6. Press Release. If you have some budget, use Business Wire. A cheaper alternative is PR Newswire. These PR distribution companies now are fully automated and support Social Media + mobile (iPad, smartphone) tools.
7. Work your ass off. Rather then using a ton of money, you use time, energy and creativity.

After launch its crucial to measure your results. Go back and re-double efforts on which of the above techniques are working and abandon the ones that are not working.

SEO Visual Guide to Success

I found this great SEO visual guide layout for anyone planning a campaign for the first time. Its also a handy guide to keep on hand at all times. You can drill down the tree limbs and get more detailed and plan out milestones, etc. The guide came from Dave Chaffey at e-consultancy.

Before you begin any SEO campaign (organic or paid) its imparitive to know how search engines operate and how people interact with them. There are many guides out there where you can learn the "basics" of search engine friendly design and development (or you can hire a consultant). Search Engine Optimization (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. It can get overwhelming with keyword research, link building, usability, and tweaking content. In the end, always keep measuring and tracking the data (sucess) and build off of whats working, and whats not working. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Always keep in mind not to go too overboard with content optimization or you will get labeled a "spammer" ot a "content farmer" which will designate you as a low-quality website/publisher.

Google Maps Navigation Updated

Just a quick note. Starting today, Google Maps navigation app will now automatically route you around traffic. This is a very handy feature for Android users. I just upgraded to an HTC Inspire 4G and found this new Google traffic reroute function incredibly useful (especially in the SF bay area). You don’t have to do anything to be routed around traffic; just start Navigation like you normally would, either from the Navigation app or from within Google Maps.