Showing posts with label SEM. Show all posts
Showing posts with label SEM. Show all posts

Thursday, April 28, 2011

Can You Increase Traffic Without SEO ?

Yes, but it takes a lot of creativity, ingenuity and content creation.

First off, create a constant flow of good, quality content. Update your website content everyday. Include links to outside sources and use high quality graphics (.png). New revolving content is KEY. Content is king. New content updated daily will catch the search engine's attention. You must do one thing: provide a daily flow of content.

More traffic without SEO tips also include:
  • Search for an aggregator within your vertical and see if they will pick up your content. Contact the editor. Get a conversation going through email. If your selling something (retail), try and get a coupon aggregator to pick you up.
  • Make sure you have an RSS feed subscription. Make it easy for visitors to get your daily updates.
  • If your using a WordPress (publishing platform) site, download and install a SEO plugin at the WordPress Plugin Directory. Let the plugin do all the work. You don't need to know a damn thing about SEO to install one of these plugins. This is easy and will help get you that low hanging traffic fruit. Good WordPress SEO plugins include: Meta SEO Pack, SEO Ultimate, SEO Tools, Platinum SEO Pack.
  • Get users to comment and engage in some sort of discussion on your site. This generates more content and more search engine juice. If your starting out and don't have any users, create numerous dummy email accounts and post comments thru these accounts. Make sure you add/post a DIGG, Reddit, Gbuzz, StumbleUpon, Delicious, and Tweet your website and every content post.
  • Pay for online ads (Google, Facebook). This is good if your selling a product, but bad if your just promoting a content site that isn't selling anything but click-through ads. SPAM tends to gravitate towards paid online ads promoting content while trying to get paid through google ads or banner advertisement clicks so be careful. Go with PPC (if your budget permits) if you have an actual product or service to sell.

Wednesday, March 9, 2011

SEO Visual Guide to Success

I found this great SEO visual guide layout for anyone planning a campaign for the first time. Its also a handy guide to keep on hand at all times. You can drill down the tree limbs and get more detailed and plan out milestones, etc. The guide came from Dave Chaffey at e-consultancy.

Before you begin any SEO campaign (organic or paid) its imparitive to know how search engines operate and how people interact with them. There are many guides out there where you can learn the "basics" of search engine friendly design and development (or you can hire a consultant). Search Engine Optimization (SEO) is arguably THE most cost-effective digital marketing technique, but also the most challenging to get right. It can get overwhelming with keyword research, link building, usability, and tweaking content. In the end, always keep measuring and tracking the data (sucess) and build off of whats working, and whats not working. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site. Always keep in mind not to go too overboard with content optimization or you will get labeled a "spammer" ot a "content farmer" which will designate you as a low-quality website/publisher.

Monday, October 18, 2010

Bing to Index Facebook Data

Last week, Microsoft Bing (search engine) and Facebook announced a partnereship that will give search results a social media flavor. This new partnership will allow people who use Facebook to see Bing search results that incorporate information from their friends.  Bing will now be able to search your friends (likes/dislikes) and deliver you a more custom search result. This will also help you find people (using facebook data) as well as recommendations on products and services.

This could be good or bad. Good if you want a more personalized social media result. Bad is you want to be found or your personal Facebook information out in the public domain.

This new social search integration has numerous SEO opportunities for small and large businesses. This integration can also be a good tool in reputation management. Bottom line: This deal symbolized the importance of social media in search results. This is just a first step, in the future most all social media platforms (data) will be indexed by some or all of the search engines. That's why online marketing tools such as corporate twitter accounts, Facebook fan pages, etc., will become a crucial part of any online marketing strategy.

Thursday, July 16, 2009

How To Monetize Twitter - Update

Sell the real time generated data. Keyword data.

Real Time Data = $

Real Time Search ads = $

What about sponsored tweets? Commercial accounts? Possible e-commerce tie-in?

Issues: Will sponsored tweets piss the Twitter community off? Probably.