Las Vegas Hotel/Casino Social Media Review Update

I've been side tracked by high priority projects, biz trips, and various deadlines. This review is on-going and still in progress. It seems that most of these Casinos & Hotels (media relations) are not quite up to speed with the Web 2.0 tools or even blogger relations. Most of my emails and phone calls have been unanswered. This may be due to lack of interest in receiving FREE exposure and promotion. I just think that most of these hotel/casinos run very traditional marketing programs. I did, however, receive input and responses back from a few of these companies that recognize the importance of blogger relations in this new online marketing medium. To those companies that contacted me I give "kudos" and it will show up in my upcoming review. For those hotel/casinos that passed on my invitation, I will go ahead and research the following:

-I will make use of my various search tools and check if they have any type of social media sites up and running.
-I will measure the Twitter "buzz" on various days & nights to check how popular they are.
-I will use my LinkedIn contacts and try going that route to dig up online marketing info.

This is harder than I thought. I might scale the review back a bit and post. Then circle back around and ask the Hotel/Casinos to comment. Then I will rev the review.

Las Vegas Hotel/Casino Social Media Review Primer

I'm finally putting together my Las Vegas Hotel/Casino social media review. In this review I will contact 5-10 Hotel/Casino's in Las Vegas and ask them the following questions:

Do they have a Social Media Strategy & how responsive is their PR communications with Bloggers?

What Social Media tools are these companies using? i.e., Tweeter? Podcasts? Video? Advertising on social media sites?

Which Social Media sites are they using to promote their Brand?

How do they measure success?

I will take the first five (5) companies to respond back to me. I will contact them (PR department) first by email, then if they don't respond, by phone. Scoring will be based on the A,B,C,D,F grading system. I'm curious to see if this industry fully embraces the web/PR 2.0 environment. Hang tight people, the review is coming!

Facebook Now The Most Visited Social Network On The Planet

Its official now according to comscore. While this may be true, its MySpace that dominates the U.S. market. The U.S. market is where the advertising revenue is at. Funny thing about all these stats is that they are overall numbers. Who knows how many spammers have MySpace accounts? Until they breakdown the numbers, be weary of reading too much into these stats.