15 ROI Metrics for Social Media

One of the barriers to Social Media investment is the insufficient metrics to measure the impact. That said, I have compiled a quick list of ROI metrics for Social Media. Use them in your campaigns or use them to convince management to make that resource marketing investment.

1. Uniques
2. Page Views
3. Comments and Trackbacks
4. Group creation
5. Time spend on site
6. Bounce Rate (the percentage of initial visitors to a site who "bounce" away to a different site)
7. Active members
8. Connections
9. Completed profiles
10. Friends/Fans
11. Links
12. Diggs
13. ReTweets
14. Return visits
15. Applications/Widget installs

Take a look at the above metrics. Does your sales correlate with the metric data? Keeping track of the data will give you an idea of whats working and whats not working in your Social Media strategy.

How Not To Ruin Your Brand On Twitter

Don't........

1. Twitter about how drunk you were last night. You will ruin your brand name. Bottom line = don’t get to personal. Think of Twitter more like a blog.
2. Don't Twit your everyday micro actions. No one cares if you just went to the bathroom or thinking about a dream you had last night.
3. If you can’t Twit your thoughts in 140 characters.....create a blog!
4. Don't get to "into" Twitter i.e., it consumes your life and you never leave the house.
5. Don't use profanity in your Tweets. Never.

This is just a very short list. I'm beginning to see these trends among professionals that I'm following. If it’s a complete distraction I just "unfollow" them and their off my radar. Just be a Pro. Own you brand online and don't get distracted. Don't push your business and SPAM at every opportunity. Post quality sound bites and interesting links. Use tinyurl.com for those long URL's. Also, don’t ask for more followers. If you tweet quality content, follows shall come!

Las Vegas Hotel/Casino Social Media Review Primer

I'm finally putting together my Las Vegas Hotel/Casino social media review. In this review I will contact 5-10 Hotel/Casino's in Las Vegas and ask them the following questions:

Do they have a Social Media Strategy & how responsive is their PR communications with Bloggers?

What Social Media tools are these companies using? i.e., Tweeter? Podcasts? Video? Advertising on social media sites?

Which Social Media sites are they using to promote their Brand?

How do they measure success?

I will take the first five (5) companies to respond back to me. I will contact them (PR department) first by email, then if they don't respond, by phone. Scoring will be based on the A,B,C,D,F grading system. I'm curious to see if this industry fully embraces the web/PR 2.0 environment. Hang tight people, the review is coming!