Monetize Twitter Update: I called it!

Twitter Monetization Model = Promoted Tweets based on CPM. Real-Time advertising people. I called it back in July 2009. Although, a lot of people called it. Not just me ;)

Incredible statistics! Twitter has 106 Million users. Its search engine gets 600 million queries every day. Insane. What stat I would love to know is the "real time on site" for the average user. Not the "time on site" because that stat is distorted. Why? Twitter is mostly run in the background on the desktop, laptop, and mobile. Users will toggle back and forth all day. I want to know the "real time" the typical Twitter user is interacting (focused) on Twitter. Real-Time on site (in addition to search and installed user base), is another way to pitch advertisers.

The MySpace Nuclear Option

Transform MySpace into a dating site.

The signs of MySpace problems go way back but really surfaced when CEO Owen Van Natta resigned. I won’t dwell on the many reasons why MySpace is declining (declining market share, shrinking revenue, loss of key employees, etc), instead I would propose that MySpace reinvent itself and become a dating site. Yes, I said it. A dating site. The demographics are there. 50-50 male/female ratio (at least in U.S.), MySpace is huge in the 18-34 age range (very pop culture), and nearly 40% earn an estimated $30-$60k/year. Plus you have the MySpace freaks, strippers, gamers, nerds, and everything "Twilight". Most importantly, the online dating industry is worth $1.049 Billion. Customers of dating sites spend an average of $239 per year. The average visit per site time is 22 minutes. 22 Minutes! Think advertising revenue as well as pay wall revenue right from the start. International revenue (specifically China) would be HUGE. The MySpace brand (like it or not) is formidable. MySpace should integrate the Twitter API with profiles and dating ads. I could go on and on again, but the main point is that MySpace trigger that nuclear option and become a dating site. Take all that revenue away from eHarmony, Match.com, and the adult dating sites. Do this ASAP. The revenues will be terrifyingly enormous. Game over.

See breakdown below.

3 Things I've Learned From My December Website Optimization Promotion

1. Small and Medium size businesses need website optimization to help drive Traffic (simple SEO tune-up).

2. Most small and medium size businesses have not embraced any type of Social Media marketing.

3. Most local business websites need to decrease their website page  load times (Google does not like long load times in their PageRank).